Empathy Maps in Design Thinking are quickly created collaborative artifacts that increase our understanding of users. It’s the first principle of Design Thinking that we must […]
Personas are fictional representations of our users helping us design with greater clarity and understanding. Usually, they’re concise enough to fit on a large flash card, […]
In today’s digital world great brands differentiate their product and services through exceptional customer experiences. Exceptional customer experience come from service oriented mindset and the use […]