A digital asset is content which can be distributed across a wide range of media. That could be social media platforms, blogs, 3rd party websites, or business apps. Because digital assets are non-physical, they pose a unique business challenge. This is where Digital Asset Management becomes necessary, even for small business owners. Most developers generate and use digital assets on a daily basis. Even so, digital documents are distributed in a disorderly manner. This harms communication between different teams in organizations.
These are the critical questions developers need to be answered to do their job. This is why creating functional digital assets starts with effective Digital Asset Management.
DAM offers an efficient way to centralize, manage, and share digital assets. Especially when coordinating the online accounts of your company. It provides a single location where people can find the digital assets of your business.
DAM is an umbrella term with broad meaning. Most solutions to the problem of managing digital assets share the following core features:
Having a lot of digital information shouldn’t be a problem. It means your organization is productive. The issue arises when it becomes clutter and gets out of control. When this happens it slows down the development of your app, duplicates work, and blocks collaboration. These combine to cause frustration to clients. Digital clutter makes it difficult for us to convert your digital assets into a great app.
As digital assets are created they have a tendency to get lost. This makes it very difficult for developers to manage files as we will be working in at least two different locations. Our offices and your offices. This is especially true if we are building a complex app with a lot of features. In which case we would be working with a large number of files over the course of many months.
There are many locations your digital assets could be hiding. They could be dispersed across local drives and cloud storage. In many organizations, the digital asset library tends to be disorganized. This is why during the mockup phase we also introduce a digital asset management system to ensure that our developers always have access to the files they need to build your app.
Digital asset management has undergone a rapid evolution in recent years. It started as a rather arcane tool for archive management. It was used by television studios, magazines, and libraries. Now it has become a key part of organizational collaboration. App developers see DAM as an important part of their strategy. There are four key reasons for this:
New employees need to know how to create digital assets. They should learn an effective organization process. Avoid digital clutter before it starts. Ensure that your assets are in a centralized location where everyone can access them.
Modern employees work in a broad range of locations. They may be at home or in a coffee shop more often than the main office. We must ensure that work is available to other colleagues no matter where they decide to work.
If there is no central location then when you create digital assets they will be difficult for other team members to find. In fact, assets may be lost as employees leave an organization. A lack of centralization hinders collaboration. Making it more difficult to maintain a consistent brand.
The key to getting your digital assets organized starts with an efficient workflow. Your solution should allow employees to organize and store digital assets easily. But, it should also allow them to quickly find and retrieve the assets they need.
Here are the steps we take to develop your digital assets into a functional app:
At this point, we have successfully developed your digital assets into a prototype app. It is now time to test your app to ensure it meets your organization’s standards. Bring in a group of testers to check whether your prototype app is configured properly. Before you do, here are a few things to keep in mind: